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J Is For Junior Marketing Concept

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  Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are continuing to move through the dictionary to find more creative sparks to get you thinking and innovating. Here is another great one to inspire your creativity. J is for “Junior.” Marketing Concept- The definitions range from… Read more »

What Were They Thinking?Orbitz,Lava Lamp Soft Drinks

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buy generic levitra online Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company It was 1996 when Orbitz, the lava lamp of soft drinks, streaked through the galaxy and onto the shelves. It was the newest product by Clearly Canadian Beverage Corporation, the company that came on the… Read more »

What Were They Thinking? Ketchup Perfect to Purple

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company The Day Ketchup Crossed The Line From Perfect to Purple I’ve seen red tomatoes, green tomatoes, and even yellow and purple tomatoes in the produce department, but for years I’d only seen red ketchup on the store shelf. Heinz… Read more »

I is for Inside-Out Inspiration

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  Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are continuing to move through the dictionary to find more creative sparks to get you thinking and innovating. Here is another great one to inspire your creativity. I is for “Inside-Out.” One definition is “with the inside portion… Read more »

H is for Half and Half Marketing Strategy

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  Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Here is another great creative marketing spark to get your mind moving as we continue to use the dictionary as inspiration for new product ideas. Woohoo, it’s Monday, so let’s get started! H is for “Half & Half.”… Read more »

What Were They Thinking? The Little Cupcake Holder That Lost Its Way

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company I don’t know about you, but I was just wondering why no one has come up with a way for me to transport a single cupcake when I’m on the go. But wait, it’s true! The Cup-A-Cake Single Cupcake… Read more »

What Were They Thinking? The Cautionary Tale Of Kinoki’s Snake-Oil Ad Tactics

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    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company   Welcome to our on-going blog column also being distributed by FastCompany.com (woohoo!) about weird and crazy ideas and funny or absurd new products that actually made it to market. Some were a wild success or fabulous… Read more »

G is for Green Environmentally Conscious

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    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are continuing in our series of creativity tips based on using the dictionary as inspiration for new product ideas. Here’s another creative spark to get your mind moving. G is for “Green”   One definition is… Read more »

F is for Fast! Marketing Concepts

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Here is another Marketing Concepts for a creative spark to get your mind moving. We are continuing in our series of creativity tips based on using the dictionary as inspiration for new product ideas. F is for “Fast.” One… Read more »

E is for Exaggerate Marketing

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Here is another creative spark to get your mind moving. We are continuing in our series of creativity tips based on using the dictionary as inspiration for new product ideas. E is for “Exaggerate.” One definition is “to magnify… Read more »