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Creative Thinking | The Innovation Buzz Blog

 

Welcome to the Innovation Buzz blog! This is a smart way to learn about creative thinking methods, trends and innovation practices. Our goal is to inspire your creative thinking to generate creative solutions that will grow your business and increase revenues. Creative thinking is the competitive edge we all strive for.

Creative Thinking

leads to more variety of ideas and solutions that are more successful in the marketplace. The Innovation Buzz blog will help you become a creative thinking ninja!

  • THE FORGOTTEN SOURCE FOR CREATIVE INSPIRATION

    August 14, 2015 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Over the weekend, I stumbled across a TedxTalk that I am inspired to share with you. The title was “What To Expect From Libraries in the 21st Century.” In an age of smartphones and internet access at our fingertips, I’m sure we have all wondered, at one time or another, why do we need brick-and-mortar public libraries? Public libraries provide creative inspiration for just about anything you can imagine. Often, innovators don’t capitalize on the vast information available. FREE ACCESS TO INFORMATION, INTERNET & CREATIVE INSPIRATION What I personally ...

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  • Innovators and Tomorrowland

    July 16, 2015 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company My husband took me to the movies recently to see Tomorrowland. I had no idea what this movie was about prior to walking into the theater, and while I was entertained the entire time, I walked out feeling a bit confused on what I just saw and why I was feeling like I wouldn’t recommend it to my friends. Now realize I’m not at all a movie critic, just an everyday person that enjoys a range of genres running the gamut from the occasional chick-flick, to comedy, action, adventure, ...

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  • 5 Unconventional Ways to Find Compelling Innovation Insights

    June 30, 2015 Sandie Glass

                      Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Insights are what I refer to as the “secret sauce” in the upfront innovation process. A new, provocative or compelling insight around human behavior, pain points, social or industry trends, or even new business models is typically the springboard for which most successful new products, new services and new businesses are created. Yet, as critical as great insights are to the future success of any business, the majority of companies continue to bet the future of their business on traditional consumer-based research methods – like focus groups, ...

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  • Are you asking enough questions? Be curious

    April 21, 2015 Sandie Glass

    Curiosity and Innovation – Ask enough questions                     Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company If you happen to be a parent of a young child, or find yourself around young children for extended periods of time, then you are no stranger to their onslaught of questions. Children have a curious mind as they ask why, why, why;  it is their way of learning to understand and navigate the world around them. What They Learn Early In Life Will Define Them Later In Life While it can oftentimes be exhausting (and, yes, even annoying!) to be questioned ...

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  • TRENDS: What’s Old Is New Again

    November 9, 2014 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Trend Announcement I just saw the announcement that the Sears’ Black Friday 2014 Ad was just released (11/4), and it reminded me of  trends , specifically “What’s old is new again” that I’d like to discuss with you today. Sears originally launched the Sears, Roebuck & Co. catalog back in 1893. This iconic “Big Book” was the sole marketing vehicle for this original mail order business. As merchandise expanded from just initially jewelry and watches to sewing machines, sporting goods, musical instruments, saddles, firearms, bicycles, etc., it grew over the years in ...

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  • Color Innovation |Buying Power of Color

    October 20, 2014 Sandie Glass

        Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company When innovating, there is one powerful strategy that most leave as an afterthought for commercialization – and that’s color innovation.  Color is more than just a visual sense. It can effect someone’s emotions and is often used to express a mood or trigger a feeling. Understanding your customers’ connections to certain colors could determine the success or failure of your new product at shelf. According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, ...

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  • Inspiring Innovation | Z is for “ZigZag”

    June 2, 2014 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We have finally made it through our Inspiring Innovation Journey. We are now at the end of the alphabet with the letter “Z” in our “Creative Thinking Kick Starter: 26 Ways to find Innovation Inspiration and New Ideas” book series. Z is for ZigZag. I’d like to to discuss ZIGZAG in more philosophical terms as a way to creatively inspire innovation. We’ve always heard that the fastest way to get from Point A to Point B is a straight line. But as we all know, it sounds great ...

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  • Yoga Business Success | Y is for “Yoga” | InnovationROI

    May 12, 2014 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are now up to the letter “Y” in our “Creative Thinking Kick Start: 26 Ways to find Innovation Inspiration and New Ideas” book series. Y is for Yoga as it applies to Yoga Business Success Secrets. YOGA is America’s fastest growing form of exercise. It’s believed that YOGA has been around in some form for more than 5,000 years. Although YOGA was first introduced to the U.S. in the late 19th century, it took until the 1960’s – 1980’s for it to become a more popular ...

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  • Innovation Inspiration: X is for “X-Ray”

    April 10, 2014 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are now up to the letter “X” in our Creative Thinking Made Easy: 26 Ways to find Innovation Inspiration from A-Z” book series.   “X is for X-RAY.” This is a tricky one to incorporate into your marketing mix, but all of these innovation inspiration tips can’t all be easy! Let’s start exploring this word for clues on how we can innovate with X-RAY.   X-RAY is defined as: Electromagnetic radiation of high energy and very short wavelength (between ultraviolet light and gamma rays) that is able to pass through ...

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  • Creative Thinking | W is for “Wrap”

    March 10, 2014 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are now up to the letter “W” in our Creative Thinking Made Easy: 26 Ways to find Innovation Inspiration from A-Z” book series. “W is for Wrap.” This is an interesting area because WRAPS give us lots of different areas to explore with our creative thinking – Plastic WRAPS, Shrink WRAPS, Bubble WRAPS, Paper WRAPS – even edible Sandwich WRAPS! Let’s get started exploring this word for clues on how we can innovate with WRAPS. WRAP is defined as: • To cover (something) by winding or folding a ...

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  • Fortified Innovation | V is for “Vitamin-Fortified”

    February 13, 2014 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are now up to the letter “V” in our Creative Thinking Made Easy: 26 Ways to find Innovation Inspiration from A-Z” book series. “V is for Vitamin-Fortified.” This is an interesting area because there are many reasons a head of household may be looking for products that offer this benefit for themselves and their family – from just wanting to improve upon basic nutrition, taking a proactive approach to disease prevention, or just believing that more is better when it comes to VITAMINS for ANY product ...

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  • Upside Down Marketing | U is for “Upside Down”

    January 17, 2014 Sandie Glass

      Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Are you having trouble finding new ideas and approaches to growing your business? Our A-Z blog posts are designed to give you 26 creative ways to find innovation inspiration to help move you forward. Yes, finding inspiration is as simple as flipping the pages of a dictionary to get you closer to finding that “home run” idea that will move the “dial” on your bottom line profits. We are now up to the letter “U” in our Creative Thinking Made Easy: 26 Ways to find Innovation Inspiration ...

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  • Tropical Innovation Ideas |T is for “Tropical”

    November 21, 2013 Sandie Glass

      Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Many business professionals tend to think that it’s hard to develop new ideas and approaches to grow their business, when in fact, inspiration can come from many different places. And as we’ve mentioned before, we are showing you the power of the good old fashioned dictionary where just a few flips of a page can send you from stumped to seriously inspired. We are now up to the letter “T” in our Creative Thinking Made Easy: 26 Ways to find Innovation Inspiration from A-Z” book series. “T is ...

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  • S is for “Season” – Seasonal Marketing | Innovation ROI

    October 14, 2013 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Do you remember when every business desk had a dictionary sitting on it? Well, with online applications like Spell Check, a hard copy of the dictionary as reference seems to be as obsolete as a phonebook. As innovators, we believe flipping through the dictionary can unlock some powerful ideas to spark innovative marketing efforts, so we’ve been focusing on its “magical” innovative powers for the last 1 ½ years in the hopes of inspiring your creativity. We are now up to the letter “S” in our ...

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  • R Is For “Racy” – Sexy Innovation Tips from Innovation ROI

    September 24, 2013 Sandie Glass

      Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We were running through the alphabet, and then BOOM, we stopped posting these creative tips. We apologize for the delay as we got a bit side-tracked with our rebranding efforts for Innovation ROI. So now that we’re back on-track, let’s take a minute and be honest with each other. Has anyone even MISSED getting these creative tips, techniques and tricks that we’ve been giving you to help innovate your brands? Have they helped you with creative thinking and innovation efforts? If not, that’s ok – we’ll excuse ...

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  • Sugar – The Culprit of New Product Failures?

    July 1, 2013 Sandie Glass

        Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Yes, you heard it here. I recently read that high consumption of sugar-rich foods could slow memory and learning (see Nutraingredients.com article, Sugar Makes You Dumber). This got me thinking about sugar’s impact on our ability to brainstorm and problem-solve. First, here are some facts to share. Did you know that the average American consumes about 47 pounds of cane sugar and 35 pounds of high-fructose corn syrup per year? That doesn’t even include the natural sugars we consume in fresh fruits and fresh vegetables. And you ...

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  • Q is for “Quirky” in Product Marketing

    June 30, 2013 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company So tell me, have you tried any of these Product Marketing creative tips, techniques, and tricks that we’ve been sharing? We’d love to hear how you are using them and if they are helpful to you, so please make sure you leave a comment below. And don’t forget, if you can’t seem to get anywhere using them, we are always here to help. Just send us a quick email and we’ll build upon your initial thoughts or give you some quick inspiration to help the creative ...

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  • O is for “Over-The-Top” Marketing Strategies

    May 30, 2013 Sandie Glass

      Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Ideas are really solutions to your problems or issues. Every day we encounter something that needs to be fixed or improved upon in order to stay competitive in the marketplace. Sandstorm has developed marketing strategies tools, techniques and tricks to easily help you come up with new thoughts and ideas. We have been showing you how to utilize the dictionary – something everyone has readily available at home or at the office – and have been providing our perspective on these idea letters in this blog ...

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  • P is for “Playful”

    April 29, 2013 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We just love creative problem solving! Some people have a knack for it, others need to work at it. We want to make it easy for you to innovate or renovate your brand. We are using something as easy as the dictionary to help you generate new ideas. We are now up to the letter “P” in our A-Z of Creativity series. “P” stands for PLAYFUL, so let’s see what we might utilize it. PLAYFUL is defined as “full of play or fun; sportive; frolicsome,” “pleasantly humorous ...

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  • N is for Natural

    March 15, 2013 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Natural We continue to zip through our dictionary to bring you inspiration for creating new ideas! We are now on the letter “N” from our A-Z of Creativity and today we have the word NATURAL to explore! NATURAL is defined as “existing in or formed by nature” or “having undergone little or no processing and containing no chemical additives.” Other words include “unaffected, genuine, spontaneous, unmannered.” So let’s get this conversation started! One can be a NATURAL at sports or playing the piano by ear. But for ideation sake, ...

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  • M is for Merge

    February 20, 2013 Sandie Glass

          Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We all get bogged down with our day-to-day routines. So when it’s time to be creative and come up with a new headline, promotion, or other business solution, it can feel a little bit overwhelming to say the least – particularly if you believe you aren’t that creative! There are idea sparks all around us that can be the springboard for many great ideas. We are going to help you get to “easy ideas” by sharing more from our A-Z Guide To Creativity. These tips, tricks and ...

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  • What Were They Thinking? When The Fizz Went Flat For Crystal Pepsi

    March 13, 2012 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company New product developers and marketers tend to be slaves to current trends. And Pepsi was no different in the early 90’s when it jumped on the clear trend. It was consumers’ perception that clear meant healthy. It worked for one of their competitors with the introduction of Clearly Canadian and it was working in other categories like personal care and laundry detergent, so why not for them? Pepsi introduced Crystal Pepsi, a caffeine-free clear cola in 1992. Although initial sales were good, it quickly fizzled and was ...

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  • What Were They Thinking? Swoops, A Little Chocolate Oops

    February 27, 2012 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Americans definitely love their chocolate, treating their sweet tooth to roughly 10-12 lbs. of chocolate bliss individually each year. So when Hershey’s introduced Swoops in 2003, it was no surprise that everyone wanted to try a box. Swoops were slices of chocolate shaped and sized like a Pringles® chip and flavored like your favorite Hershey’s® candy bars – Hershey’s® Milk Chocolate, Reese’s®, York® Peppermint Pattie, Almond Joy®, White Chocolate Reese’s®, and Toffee and Almond, as well as limited edition varieties like White Chocolate Peppermint (available around Christmas), ...

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  • L is for Luxury

    February 14, 2012 Sandie Glass

      Great ideas don’t just happen – you have to work at them. We are here to help you with some shortcuts – tips and techniques for getting those creative juices flowing. We have created the A-Z Guide To Creativity and we are now up to the letter “L.” So let’s get started with this new creative concept. L is for “Luxury.”   A LUXURY is defined as “a pleasure out of the ordinary allowed to oneself” or “a material object or service conducive to sumptuous living, usually a delicacy, elegance, or refinement of living rather than a necessity.” Another definition is “the enjoyment ...

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  • What Were They Thinking? Oreo Brand – Bigger Isn’t Better

    February 6, 2012 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Oreo Brand Marketed as America’s favorite cookie, The Oreo Brand has become an American icon. Two chocolaty circular cookie wafers held together by a sweet vanilla crème filled center have become the perfect accompaniment for milk and an irresistible snack for young and old alike. Then what could be wrong with making more to love? Introduced in 1984, the Oreo Big Stuf was a humongous cookie, about 10 times the size of a normal Oreo. Sold in a box of 10, each Big Stuf cookie was packaged individually, ...

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  • K Is For Keepsake

    January 3, 2012 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company When we talk to our clients about creating new product pipelines, the one thing they always request is more tips and inspiring ideas on how to create them. Well, here is another one to add to the list! K is for “Keepsake.” A KEEPSAKE is “anything kept, or given to be kept, as a token of friendship or affection” or a “remembrance.” Another definition is “souvenir, memento, token.” Are you currently doing anything to make your product feel special to your customers? What would make it a KEEPSAKE or ...

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  • J Is For Junior Marketing Concept

    November 25, 2011 Sandie Glass

      Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are continuing to move through the dictionary to find more creative sparks to get you thinking and innovating. Here is another great one to inspire your creativity. J is for “Junior.” Marketing Concept- The definitions range from “younger” to “of lower rank or standing.” Another definition is “to be smaller than the usual size.” The concept of JUNIOR immediately conjures up images of Mini-Me from Austin Powers or Paris Hilton’s latest fashion accessory, the purse dog (small dogs, often referred to as teacups, weighing no more than ...

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  • What Were They Thinking?Orbitz,Lava Lamp Soft Drinks

    November 11, 2011 Sandie Glass

    buy generic levitra online Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company It was 1996 when Orbitz, the lava lamp of soft drinks, streaked through the galaxy and onto the shelves. It was the newest product by Clearly Canadian Beverage Corporation, the company that came on the scene in 1988 with Clearly Canadian flavored sparkling water. With just one look, you could see Orbitz was different – suspended in the bottle were small, colorful, edible balls. It was marketed as a ‘texturally enhanced alternative beverage.’” With Orbitz you could sip your drink and chew it too. Marketing ...

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  • What Were They Thinking? Ketchup Perfect to Purple

    November 4, 2011 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company The Day Ketchup Crossed The Line From Perfect to Purple I’ve seen red tomatoes, green tomatoes, and even yellow and purple tomatoes in the produce department, but for years I’d only seen red ketchup on the store shelf. Heinz ketchup is an iconic American brand, practically perfect in every way. Why mess with it? In 2000, that’s exactly what Heinz decided to do when it turned the ketchup world upside-down when they began rolling out vibrant, crazy-colored ketchup in purple, pink, orange, teal, and blue varieties. Heinz EZ ...

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  • I is for Inside-Out Inspiration

    October 26, 2011 Sandie Glass

      Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are continuing to move through the dictionary to find more creative sparks to get you thinking and innovating. Here is another great one to inspire your creativity. I is for “Inside-Out.” One definition is “with the inside portion on the outside.” Another is “wrong-side-out.” INSIDE-OUT It seems like INSIDE-OUT conjures up images of wind gusts and broken umbrellas. But let’s take the negatives out of the equation and focus on the positives for starters. Sometimes the ‘good stuff’ is found inside, so why not put that on the ...

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  • H is for Half and Half Marketing Strategy

    September 24, 2011 Sandie Glass

      Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Here is another great creative marketing spark to get your mind moving as we continue to use the dictionary as inspiration for new product ideas. Woohoo, it’s Monday, so let’s get started! H is for “Half & Half.” One definition is “a mixture of two things, in equal or nearly equal proportions.” Another is “milk and light cream combined in equal parts” or “half one thing and half another.” It seems like we hear about HALF & HALF marketing strategy only in the context of a coffee creamer, but ...

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  • What Were They Thinking? The Little Cupcake Holder That Lost Its Way

    September 2, 2011 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company I don’t know about you, but I was just wondering why no one has come up with a way for me to transport a single cupcake when I’m on the go. But wait, it’s true! The Cup-A-Cake Single Cupcake Holder is here to save your sweet tooth from starvation. It is touted as “Protection for the cupcake and icing during transport, eliminating the mess.” Wow, where do we even start evaluating all the ways this product runs afoul of business and marketing logic? Cupcake Holder Went Wrong   1. The ...

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  • What Were They Thinking? The Cautionary Tale Of Kinoki’s Snake-Oil Ad Tactics

    August 24, 2011 Sandie Glass

        Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company   Welcome to our on-going blog column also being distributed by FastCompany.com (woohoo!) about weird and crazy ideas and funny or absurd new products that actually made it to market. Some were a wild success or fabulous flops. Others were ahead of their time, or simply out of time! Needless to say, it’s always fun and informative to reflect a little on the past and present because we just don’t know what’s going to be created in the future. Tactics How could anyone forget these (although you probably wish ...

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  • G is for Green Environmentally Conscious

    August 15, 2011 Sandie Glass

        Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are continuing in our series of creativity tips based on using the dictionary as inspiration for new product ideas. Here’s another creative spark to get your mind moving. G is for “Green”   One definition is “to be environmentally sound or beneficial.” Another is “not fully developed or properly aged” or “to be made of green vegetables, as lettuce, spinach, endive, or chicory.” It seems like we hear about GREEN all the time. In energy, homes, environmentally conscious companies reducing their carbon footprint, and brands taking on a GREEN ...

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  • F is for Fast! Marketing Concepts

    July 21, 2011 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Here is another Marketing Concepts for a creative spark to get your mind moving. We are continuing in our series of creativity tips based on using the dictionary as inspiration for new product ideas. F is for “Fast.” One definition is “moving or able to move, operate, function, or take effect quickly.” Another is “done in comparatively little time or short time” or “characterized by hectic activity.” We all lead busy lives and, more than likely, your target consumer has a busy life too. What Marketing Concepts features ...

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  • E is for Exaggerate Marketing

    June 1, 2011 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Here is another creative spark to get your mind moving. We are continuing in our series of creativity tips based on using the dictionary as inspiration for new product ideas. E is for “Exaggerate.” One definition is “to magnify beyond the limits of truth.” Another is “to increase, enlarge, or inflate” or “to embellish or amplify.”   EXAGGERATE : The good place to start is to look at the features and benefits of your brand. One by one, think about how you could transform your brand by amplifying or enlarging ...

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  • D is for Dress-Up “Special Occasions”

    May 17, 2011 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company   Our trip through the dictionary to find creative thought-starters takes us to the letter D. D is for “Dress-Up.” One definition is “a person’s best clothes.” Another is “accessories or other added features” or “to prepare by special processes.” So how do we translate this into something new and different for your brand? Let’s begin by thinking about it through the lens of “best clothes or best dressed.” Dress-Up   What are those occasions that you go to where you need to make sure your outfit or attire is at its best ...

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  • C is for Condense a Transformation

    April 17, 2011 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are moving right along in our dictionary.  If you are new to the posts, we are continuing in our series of creativity tips based on using the dictionary as inspiration for new product ideas. C is for “Condense.” One definition is “reduce in volume, area, or scope.”  Another is “to become denser or more compact or concentrated.”  Other descriptors include “abridge, thicken.” If your product was CONDENSED, how would that make your product different? What benefit could it give consumers?  Would it perform differently?  Would it give your ...

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  • B is for Bumpy Marketing Characteristics

    March 28, 2011 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company   As part of a continuing series, Sandstorm will be providing tips on how to use the dictionary as inspiration for new product ideas.  Words are wonderful creativity tools – some are very active (verbs), others very descriptive and tactile (nouns and adjectives), and others can be interpreted in a more emotional way. As the page opens to the B’s, Some Marketing Characteristics  I notice the word “Bumpy.” One definition is “an uneven surface; full of bumps.”  Another is “full of jolts; causing jolts.”  Other descriptors include “rocky, bumpy, unsmooth.”  Marketing ...

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  • More on Innovation Fear

    March 7, 2011 Sandie Glass

      Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Let’s talk about Innovation fear – Since the book launch of How The Fierce Handle Fear, many people have asked me what motivated me to participate as an author.  Honestly, there were several reasons, but I think this quote from Forbes/Out of this World blog seems to sum it up the best:   Osman Can Ozcanli After working extensively with major corporations including Coca-Cola, Kohler, Mattel and Mercedes-Benz, innovation researcher Osman Can Ozcanli concluded that big companies are generally incapable of coming up with startling new ideas. There’s ...

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  • A is for Addition Marketing Plan

    February 19, 2011 Sandie Glass

        Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company When you need to develop new product ideas, sometimes finding inspiration is as easy as looking around and grabbing the first thing you see.  Marketing Strategy – It can be a magazine, a sign, an image, or even a display at a retail store. Another easy tip is to pick up the dictionary and randomly open it and look at a word. Marketing plan Today’s word is “Addition.”  One definition is “the act or process of joining together or uniting.” What ingredient, benefit, flavor, technology or experience could you ...

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  • Marketing Fear Factor & New Year’s Resolutions

    January 14, 2011 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company   Marketing Fear Factor Happy New Year!  Along with the New Year, comes the oftentimes dreaded tradition of New Year’s Resolutions.  When looking at YOUR list, how many items seem to be repeats from last year and the year before?  Are they truly goals that you want to accomplish, or are they specific projects to check off your list? There are distinct differences in the types of things that you put on your list.  Goals are longer-term items that require a specific plan of attack and a time commitment ...

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  • Organic vs. Natural – The Same or Different?

    November 2, 2010 Sandie Glass

            Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company The mega trends Organic and Natural are tremendous forces impacting the innovation pipelines of many Fortune 500 companies.   I recently read about consumer perceptions of organic versus natural in the latest newsletter from NMI – the Natural Marketing Institute – and I thought it was information worth sharing.  The big take-away is that, in the consumers’ mind, organic and natural don’t just overlap or intersect, consumers believe they are one in the same.  As a consumer myself, it’s easy to see how this could happen, but it’s ...

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  • What’s Holding You Back? FEAR of Success?

    October 20, 2010 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company I confess, I’m a list person – I have my to-do lists for home projects, personal errands, client projects, business-building ideas, and even a list for my personal goals.  Needless to say, many of those personal goals or less-defined projects seem to continually get pushed to the back-burner.  Not because they aren’t important, just because I seem to have no time to focus on them or no discretionary money to put my plans in place.  Is that really true, or is that the “out” I’ve been ...

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  • Not Her Job Customer Service ?

    September 9, 2010 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company   Not Her Job I think the last time I stepped foot in a courthouse was when I was on jury duty back in the early 90’s. Recently, I had to file some legal papers and was struck by the lack of customer service I experienced. I had a few obvious questions for the clerk – how long does the filing take and how much was the filing fee. I never got those answers. Instead, I received a stock response “Just put the paperwork in the basket and ...

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  • U Rock! Positive Recognition

    August 24, 2010 admin

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company As a mother of three young children, I quickly learned the power of positive reinforcement. The best way to get your kid to continue doing the things you want them to do is to catch them doing it and praise them for their efforts. They soak up the attention like a sponge! What I never realized was how much, even as an adult, I still value recognition of a job well done. For two months over the summer I had the opportunity to work for a client ...

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  • Collaboration is Genius

    August 1, 2010 Sandie Glass

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company I just took a road trip and was reminded of the joke about the man that was lost but wouldn’t stop to ask for directions. Well, I’m sure this isn’t a true gender difference, just a personality difference. Many people are just more comfortable to “go it alone” for a variety of reasons – maybe it’s a fear of being vulnerable, or maybe it’s a trust issue fearing criticism and failure, or maybe they just aren’t a people-person. If you fall in this camp, please, please, please ...

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