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Color Innovation |Buying Power of Color

Posted by & filed under Brainstorming, CASE STUDIES, Creativity, Innovation, Marketing Strategies, New Product Ideas, Training.

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company When innovating, there is one powerful strategy that most leave as an afterthought for commercialization – and that’s color innovation.  Color is more than just a visual sense. It can effect someone’s emotions and is often used… Read more »

Creative Thinking | W is for “Wrap”

Posted by & filed under Brainstorming, Creativity, Innovation, Marketing Strategies, New Product Ideas, Uncategorized.

Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are now up to the letter “W” in our Creative Thinking Made Easy: 26 Ways to find Innovation Inspiration from A-Z” book series. “W is for Wrap.” This is an interesting area because WRAPS give us lots of… Read more »

Fortified Innovation | V is for “Vitamin-Fortified”

Posted by & filed under Brainstorming, CASE STUDIES, Creativity, Innovation, Marketing Strategies, New Product Ideas, Uncategorized.

Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are now up to the letter “V” in our Creative Thinking Made Easy: 26 Ways to find Innovation Inspiration from A-Z” book series. “V is for Vitamin-Fortified.” This is an interesting area because there are many reasons a… Read more »

Upside Down Marketing | U is for “Upside Down”

Posted by & filed under Brainstorming, Creativity, Innovation, Marketing Strategies, New Product Ideas, Training.

  Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Are you having trouble finding new ideas and approaches to growing your business? Our A-Z blog posts are designed to give you 26 creative ways to find innovation inspiration to help move you forward. Yes, finding inspiration is… Read more »

Tropical Innovation Ideas |T is for “Tropical”

Posted by & filed under Brainstorming, Creativity, Innovation, Marketing Strategies, New Product Ideas, Uncategorized.

  Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Many business professionals tend to think that it’s hard to develop new ideas and approaches to grow their business, when in fact, inspiration can come from many different places. And as we’ve mentioned before, we are showing you… Read more »

S is for “Season” – Seasonal Marketing | Innovation ROI

Posted by & filed under Brainstorming, Creativity, New Product Ideas, Training.

Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Do you remember when every business desk had a dictionary sitting on it? Well, with online applications like Spell Check, a hard copy of the dictionary as reference seems to be as obsolete as a phonebook. As innovators, we… Read more »

R Is For “Racy” – Sexy Innovation Tips from Innovation ROI

Posted by & filed under Brainstorming, CASE STUDIES, Creativity, Innovation, Marketing Strategies, New Product Ideas.

  Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We were running through the alphabet, and then BOOM, we stopped posting these creative tips. We apologize for the delay as we got a bit side-tracked with our rebranding efforts for Innovation ROI. So now that we’re back… Read more »

N is for Natural

Posted by & filed under Brainstorming, Creativity, New Product Ideas, Training.

Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Natural We continue to zip through our dictionary to bring you inspiration for creating new ideas! We are now on the letter “N” from our A-Z of Creativity and today we have the word NATURAL to explore! NATURAL is… Read more »

M is for Merge

Posted by & filed under Brainstorming, Creativity, New Product Ideas.

      Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We all get bogged down with our day-to-day routines. So when it’s time to be creative and come up with a new headline, promotion, or other business solution, it can feel a little bit overwhelming to… Read more »

What Were They Thinking? When The Fizz Went Flat For Crystal Pepsi

Posted by & filed under Brainstorming, CASE STUDIES, Creativity, New Product Ideas.

Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company New product developers and marketers tend to be slaves to current trends. And Pepsi was no different in the early 90’s when it jumped on the clear trend. It was consumers’ perception that clear meant healthy. It worked for… Read more »

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