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TRENDS: What’s Old Is New Again

Posted by & filed under CASE STUDIES, Creativity, Innovation, Marketing Strategies.

Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Trend Announcement I just saw the announcement that the Sears’ Black Friday 2014 Ad was just released (11/4), and it reminded me of  trends , specifically “What’s old is new again” that I’d like to discuss with you today. Sears originally launched… Read more »

Color Innovation |Buying Power of Color

Posted by & filed under Brainstorming, CASE STUDIES, Creativity, Innovation, Marketing Strategies, New Product Ideas, Training.

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company When innovating, there is one powerful strategy that most leave as an afterthought for commercialization – and that’s color innovation.  Color is more than just a visual sense. It can effect someone’s emotions and is often used… Read more »

Inspiring Innovation | Z is for “ZigZag”

Posted by & filed under Brainstorming, CASE STUDIES, Creativity, Innovation, Marketing Strategies, Training.

Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We have finally made it through our Inspiring Innovation Journey. We are now at the end of the alphabet with the letter “Z” in our “Creative Thinking Kick Starter: 26 Ways to find Innovation Inspiration and New Ideas” book… Read more »

Fortified Innovation | V is for “Vitamin-Fortified”

Posted by & filed under Brainstorming, CASE STUDIES, Creativity, Innovation, Marketing Strategies, New Product Ideas, Uncategorized.

Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are now up to the letter “V” in our Creative Thinking Made Easy: 26 Ways to find Innovation Inspiration from A-Z” book series. “V is for Vitamin-Fortified.” This is an interesting area because there are many reasons a… Read more »

R Is For “Racy” – Sexy Innovation Tips from Innovation ROI

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  Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We were running through the alphabet, and then BOOM, we stopped posting these creative tips. We apologize for the delay as we got a bit side-tracked with our rebranding efforts for Innovation ROI. So now that we’re back… Read more »

What Were They Thinking? When The Fizz Went Flat For Crystal Pepsi

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company New product developers and marketers tend to be slaves to current trends. And Pepsi was no different in the early 90’s when it jumped on the clear trend. It was consumers’ perception that clear meant healthy. It worked for… Read more »

What Were They Thinking? Swoops, A Little Chocolate Oops

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Americans definitely love their chocolate, treating their sweet tooth to roughly 10-12 lbs. of chocolate bliss individually each year. So when Hershey’s introduced Swoops in 2003, it was no surprise that everyone wanted to try a box. Swoops were… Read more »

What Were They Thinking? Oreo Brand – Bigger Isn’t Better

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Oreo Brand Marketed as America’s favorite cookie, The Oreo Brand has become an American icon. Two chocolaty circular cookie wafers held together by a sweet vanilla crème filled center have become the perfect accompaniment for milk and an irresistible… Read more »

What Were They Thinking?Orbitz,Lava Lamp Soft Drinks

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buy generic levitra online Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company It was 1996 when Orbitz, the lava lamp of soft drinks, streaked through the galaxy and onto the shelves. It was the newest product by Clearly Canadian Beverage Corporation, the company that came on the… Read more »

What Were They Thinking? Ketchup Perfect to Purple

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company The Day Ketchup Crossed The Line From Perfect to Purple I’ve seen red tomatoes, green tomatoes, and even yellow and purple tomatoes in the produce department, but for years I’d only seen red ketchup on the store shelf. Heinz… Read more »

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