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D is for Dress-Up “Special Occasions”

Posted by & filed under Brainstorming, Creativity, New Product Ideas, Training.

Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company   Our trip through the dictionary to find creative thought-starters takes us to the letter D. D is for “Dress-Up.” One definition is “a person’s best clothes.” Another is “accessories or other added features” or “to prepare by special… Read more »

C is for Condense a Transformation

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We are moving right along in our dictionary.  If you are new to the posts, we are continuing in our series of creativity tips based on using the dictionary as inspiration for new product ideas. C is for “Condense.”… Read more »

B is for Bumpy Marketing Characteristics

Posted by & filed under Brainstorming, Creativity, New Product Ideas.

Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company   As part of a continuing series, Sandstorm will be providing tips on how to use the dictionary as inspiration for new product ideas.  Words are wonderful creativity tools – some are very active (verbs), others very descriptive and… Read more »

More on Innovation Fear

Posted by & filed under Brainstorming, New Product Ideas.

  Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Let’s talk about Innovation fear – Since the book launch of How The Fierce Handle Fear, many people have asked me what motivated me to participate as an author.  Honestly, there were several reasons, but I think this… Read more »

A is for Addition Marketing Plan

Posted by & filed under Brainstorming, Competition, Creativity, New Product Ideas.

    Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company When you need to develop new product ideas, sometimes finding inspiration is as easy as looking around and grabbing the first thing you see.  Marketing Strategy – It can be a magazine, a sign, an image, or even… Read more »

Marketing Fear Factor & New Year’s Resolutions

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company   Marketing Fear Factor Happy New Year!  Along with the New Year, comes the oftentimes dreaded tradition of New Year’s Resolutions.  When looking at YOUR list, how many items seem to be repeats from last year and the year… Read more »

Organic vs. Natural – The Same or Different?

Posted by & filed under Brainstorming, Industry News.

        Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company The mega trends Organic and Natural are tremendous forces impacting the innovation pipelines of many Fortune 500 companies.   I recently read about consumer perceptions of organic versus natural in the latest newsletter from NMI –… Read more »

What’s Holding You Back? FEAR of Success?

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company I confess, I’m a list person – I have my to-do lists for home projects, personal errands, client projects, business-building ideas, and even a list for my personal goals.  Needless to say, many of those personal goals or less-defined… Read more »

Not Her Job Customer Service ?

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company   Not Her Job I think the last time I stepped foot in a courthouse was when I was on jury duty back in the early 90’s. Recently, I had to file some legal papers and was struck by… Read more »

Collaboration is Genius

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company I just took a road trip and was reminded of the joke about the man that was lost but wouldn’t stop to ask for directions. Well, I’m sure this isn’t a true gender difference, just a personality difference. Many… Read more »