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Q is for “Quirky” in Product Marketing

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company So tell me, have you tried any of these Product Marketing creative tips, techniques, and tricks that we’ve been sharing? We’d love to hear how you are using them and if they are helpful to you, so please make… Read more »

O is for “Over-The-Top” Marketing Strategies

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  Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Ideas are really solutions to your problems or issues. Every day we encounter something that needs to be fixed or improved upon in order to stay competitive in the marketplace. Sandstorm has developed marketing strategies tools, techniques and… Read more »

P is for “Playful”

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We just love creative problem solving! Some people have a knack for it, others need to work at it. We want to make it easy for you to innovate or renovate your brand. We are using something as easy… Read more »

N is for Natural

Posted by & filed under Brainstorming, Creativity, New Product Ideas, Training.

Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Natural We continue to zip through our dictionary to bring you inspiration for creating new ideas! We are now on the letter “N” from our A-Z of Creativity and today we have the word NATURAL to explore! NATURAL is… Read more »

M is for Merge

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      Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company We all get bogged down with our day-to-day routines. So when it’s time to be creative and come up with a new headline, promotion, or other business solution, it can feel a little bit overwhelming to… Read more »

What Were They Thinking? When The Fizz Went Flat For Crystal Pepsi

Posted by & filed under Brainstorming, CASE STUDIES, Creativity, New Product Ideas.

Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company New product developers and marketers tend to be slaves to current trends. And Pepsi was no different in the early 90’s when it jumped on the clear trend. It was consumers’ perception that clear meant healthy. It worked for… Read more »

What Were They Thinking? Swoops, A Little Chocolate Oops

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Americans definitely love their chocolate, treating their sweet tooth to roughly 10-12 lbs. of chocolate bliss individually each year. So when Hershey’s introduced Swoops in 2003, it was no surprise that everyone wanted to try a box. Swoops were… Read more »

L is for Luxury

Posted by & filed under Brainstorming, Creativity, New Product Ideas.

  Great ideas don’t just happen – you have to work at them. We are here to help you with some shortcuts – tips and techniques for getting those creative juices flowing. We have created the A-Z Guide To Creativity and we are now up to the letter “L.” So let’s get started with this… Read more »

What Were They Thinking? Oreo Brand – Bigger Isn’t Better

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company Oreo Brand Marketed as America’s favorite cookie, The Oreo Brand has become an American icon. Two chocolaty circular cookie wafers held together by a sweet vanilla crème filled center have become the perfect accompaniment for milk and an irresistible… Read more »

K Is For Keepsake

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Post Written By Sandie Glass, Owner of Innovation ROI A Strategic Full Service Ideation & Research Company When we talk to our clients about creating new product pipelines, the one thing they always request is more tips and inspiring ideas on how to create them. Well, here is another one to add to the list! K… Read more »